Palm Beach in South Florida certainly needs no introduction, as words would be insufficient and redundant in expressing the unquestionably unrivaled elegance and perfection of the very island which is known and revered absolutely nationwide. It is one of the most affluent and idyllic places to live within the country, and has a reputation spread on an international scale. With mansions that at times are truly more like castles, in terms of absolute size and value, families and individuals of Palm Beach arise from long lineages of prosperity, wealth, and the very finest and best of things which may be accrued. Palm Beach was originally established as a resort by Henry Flagler, one of the original founders of Standard Oil. The center of the community was composed of Flagler's two luxury resort hotels, the Royal Poinciana Hotel and the Breakers Hotel. Flagler's residential lots were bought by some of the wealthiest and most influential people of the turn of the 20th century, and in 1902 Flagler himself built the impressive mansion, Whitehall, designed by the New York–based firm Carrère and Hastings. This officially began what is considered the Palm Beach winter-season through constant entertaining and banquets. The reputation and prestige of the town has brought in dozens of notable individuals, including Daniel Abraham, creator of Slim Fast, Nancy Brinker, founder of Susan Komen Cure for breast cancer, the Barney family, heirs to Smith Barney, Jimmy Buffet, and Madeleine Astor, a Titanic survivor. The town is located on the east side of the Intracoastal and residents can often be found dining, shopping or relaxing about the luxurious plazas, bicycling, or strolling about the picturesque and panoramic landscape. The Breakers Hotel is also a popular location for Palm Beach residents and guests. The Breakers features a myriad of enticing offerings. It is a tropical oceanfront oasis with stunning vistas of the Atlantic Ocean, lush colorful gardens and charming courtyards. Its Italian-Renaissance design secures the hotel as a truly upscale facility with a Mediterranean-style Beach Club which many say is reminiscent of St. Tropez and other international, exotic resorts. It contains one-half mile of private beach, four oceanfront pools and five whirlpool spas. Right on the beach are 25 luxury beach bungalows, including personal concierge service. After a day in the sun, there is available a luxury oceanfront spa featuring masterful treatments, services, and spa fitness classes. For active members or guests there are two fitness centers, 10 lighted Har-Tru tennis courts and instruction by USTA certified professionals, 36 holes of championship golf, including The Breakers Rees Jones Course, and world-class golf instruction featuring the acclaimed John Webster Golf Academy. Dining features eight distinctive restaurants and eight bars for an array of dining and entertainment options; and for shopping 11 on-site boutiques, including Guerlain, Ralph Lauren and Lilly Pulitzer at The Breakers. For the kids the Family Entertainment Center and Coconut Crew Kids Camp. Palm Beach also features Worth Avenue, an upscale shopping district in Palm Beach, Florida. Voted one of the top three "Most Iconic" streets in America in 2013, the Avenue stretches four blocks from Lake Worth to the Atlantic Ocean. Worth Avenue also includes smaller, architecturally significant vias off the main avenue. These pedestrian areas distinguish Worth Avenue from other shopping experiences. The avenue's oldest store, Kassatly's, has been in business since 1923. Reflecting the lifestyle of Palm Beach market, the street has approximately 250 high-end shops, boutiques, restaurants, and art galleries, that include Giorgio Armani, Neiman Marcus, Cartier, Louis Vuitton, Tiffany & Co., Tourneau, Hermès, Ralph Lauren, Gucci, Chanel, Vineyard Vines, Brooks Brothers, Hamilton Jewelers, Salvatore Ferragamo, Island Company, Intermix, St. John, Valentino, and many more. An open-air mall, 150 Worth, lies at the eastern end of Worth Avenue. 150 Worth offers a variety of upscale shops anchored by Saks Fifth Avenue. Explore Palm Beach, and experience for yourself what so many loyal visitors have already discovered to be the best way to experience Florida. There is a fascinating array of cultural venues, culinary masterworks of celebrity chef-owned restaurants, and dozens of internationally renowned destination events. Fish or dive in the Gulf Stream waters, take pleasure in the breathtaking beauty of the unique Florida ecosystem, and make memories at many of the family-friendly attractions.